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stock_visual_survey28th annual stock visual survey


There are many reasons why stock visuals have evolved from marginal to mainstream to essential as a creative resource. GDUSA has documented this phenomenon for nearly three decades. But rarely has there been such a clear articulation by our readers as to why this trend continues. In our 28th annual reader survey, a consensus emerges: society and business have become more visually hungry and more visually sophisticated, and stock imagery provides a vital lifeline for creative professionals who must keep up with this burgeoning demand.

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of the stock visual survey >

print_design_survey51st annual print design survey
A Pendulum Swing


For the 51st year GDUSA has conducted a reader survey about print design. When print was pretty much the only game in town, our surveys split hairs: lots of detailed questions and analysis of projects, presses, papers, specification practices. In 2014, print is far from the only game in town and our annual survey, appropriately we think, focuses on fundamentals ‒ the present and future role of print in graphic and media communications. Here, the 2014 survey results are both suggestive and informative.

click here to download a pdf
of the print design survey >

print_design_survey50th anniversary
print design survey
Humans Are Designed To Touch and Feel

Sponsored by Verso Paper Corp.

Generally, we get into the weeds, which is to say the we’re asking lots of detailed questions ‒ and trying to provide detailed analysis ‒ about print buying, paper specifying, and the like. On this anniversary milestone, our survey, appropriately we think, reached for broad strokes and blue skies: to what degree are professional graphic designers working in print; how do you feel about print and paper; do you see print evolving with the times; and what role will print and paper have in the future of graphic communications in 5, 10 or even 50 years. As has been the spirit of our 50th anniversary series of features, we mostly stand back and let your comments, gleaned from 10,000 surveys, speak for themselves. The message, however, is clear: humans like to touch and print is the ultimate tangible medium. On that basis alone, the present of print is meaningful and the future promising.

click here to download a pdf
of the print design survey >

stock_survey26th annual
stock visual survey

sponsored by iStockphoto

Among this year's ten survey takeaways: this generation of designers now embrace stock as an affirmative good rather than a necessary evil. At the same time, not all is copacetic: concerns about diversity, exclusivity and originality linger. We invite you to read the full report to better understand what graphic designers are thinking, saying, planning and doing with regard to stock elements and stock providers.

click here to download a pdf
of the stock visual survey >

printprint is getting smarter
and 11 other things i learned
from our annual survey
by Gordon Kaye

sponsored by VERSO AND

GDUSA has been conducting a print design reader survey for 49 years, 20 of them on my watch.
Given the media times in which we live, I found the results and comments generated by the 2012 survey intriguing. In compiling the responses and comments, here are a dozen things I learned about what designers are thinking, saying and planning which you may find useful.

click here to download a pdf of
the annual print survey >

typetype reader survey

sponsored by Veer

For those who value type and respect its communicative power, there is good news in the results of our 2010 Type Survey for Designers.

First, more than nine-in-ten graphic design professionals have purchasing influence over type in their firms, agencies or departments. Second, the leading reason designers choose a typeface is its ability to communicate a message of the project or client for which it is purchased. Third, creatives have a deeply-rooted sense of type's importance in graphic communications and send a ringing message that type still matters in a most transcendent way. And, fourth, our readers reject the cheap and easy fix of “free” fonts, affirming the adage that quality matters and “you get what you pay for.”

click here to download a pdf of
the type reader survey >