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richard smith

Richard Smith


Richard Smith is a creative director at Sullivan, a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they’re likely to make decisions. At Sullivan, Smith has led teams on branding projects for Duke University, The Washington Ballet, Deutsche Bank, Human Rights Watch, and the ICA, Virginia Commonwealth University’s new arts museum. He began his career at the legendary Peter Saville Associates in 1985, and went on to co-found Area, a small but influential London design studio. Area’s work became synonymous with the band Depeche Mode and fashion designer John Galliano. In 2009, Smith initiated the Dollar ReDe$ign Project - a polarizing proposal to restart the American economy lauded by the international press for its originality. Richard has received numerous awards including a D&AD silver award and a SPD silver award for creativity, and he has worked with clients across a range of industries including Alexander McQueen, the Mandarin Oriental Hotel group, Virgin, the Serpentine Gallery, De Beers, Bloomberg, Target, and Surface magazine. Smith’s work has appeared in numerous books and magazines including Creative Review, Eye, Time, No Brief, Vogue, The Huffington Post, Stern, GDUSA, Paper Works, the Guardian, Experimental Formats, Cool Sites, and The New York Times. He lives in Manhattan with his wife and two sons, Max and Dylan.



I believe society is becoming more and more seduced by design - a temptation that was initiated during the rise of modernism, then became objectified by Apple, and has now been commandeered by all and sundry from Brooklyn to Beijing. Consequently, we are now all patrons of design and are highly influenced by its charm. I see this particularly with B2B clients who are finally recognizing its strength, and realizing that the lines between a customer and a corporation blur - because we are all consumers, regardless on which side of the fence we stand. This makes everything I do harder and easier at the same time, and is beginning to impact every decision I make.

Favorite Color?
Individually: 100%C, 100%M, 100%Y 100%K

Favorite Typeface?
Neue Helvetica 65

Favorite App?

Favorite TV Show?
I don’t watch TV but I have watched the Sopranos series back-to-back 3 times

Favorite Book?
Right now, Quiet by Susan Cain

Favorite Movies?
Hook, The Anniversary Party, Amores Perros, Requiem for a Dream

Favorite Musician or Band?
Lifetime: Small Faces. On constant repeat: The Shins, Muse, Interpol

Favorite Fine Artist?
Sol LeWitt, Joseph Kosuth, Anish Kapoor, Simon Patterson

Favorite Gadget?
If I had one, a Nespresso coffee machine

Bookmarked Websites?
Pathetically FaceBook is my only real go to resource

Talent You Wished You Possessed?
The ability to come up with ideas on the fly, I hate brainstorms.

Greatest Strength as a Designer?
Typography. And being able to connect the dots conceptually.

Biggest Weakness as a Designer?
I’m not a salesman