CREATIVE DIRECTOR, GERARD
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
Our profession has changed greatly over the short 20-plus years I’ve been part of it, and I anticipate that it will continue to evolve with blazing speed as it has for hundreds of years. Critical components of our design and communication processes are constantly being replaced with new and emerging technologies. This is the way of the future. Many young designers may no longer be familiar with typesetters, etchers or “stripper” professions. Will it be our turn to simply fade away with these antiquated professions? I honestly can say with optimism “Never!” Quite simply, designers have continually adapted over the ages and with every new innovation continue to offer something truly timeless: the ability to communicate. Clients will always need to promote their products or communicate impactful messages to society. This has ‒and always will be ‒a key marketing goal. As designers, we have a special ability. We know how to bring communications to life through visuals and type that impact our clients' audiences ‒no matter what the tool or time period. This is why I believe that smart, innovative graphic designers who take time to understand their clients (and, more importantly, their audiences) will always be in demand.
Fonts that have character
Favorite TV Show?
The Devil in the White City Favorite Movie? Back to the Future
Favorite Musician or Band?
Favorite Fine Artist?
Talent You Wished You Possessed?
Ability to play a musical instrument
Greatest Strength as a Designer?
Biggest Weakness as a Designer?
Being a perfectionist