PRINCIPAL, CALORI & VANDEN-EYNDEN, LTD.
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
Fortunately, design is not static so knowing that the future of design is an evolutionary process is actually reassuring. It keeps it exciting. Let’s face it, technology is the 800-pound gorilla in the room and it is quickening the pace of design evolution. Our clients are asking us to incorporate more technology into the work we do. This is the new normal. However, the underlying needs of people using an environment remain the same: to be reassured; to not be lost; to understand where you are; to feel confident. Our goal remains the same ‒to make life a little easier and more beautiful through thoughtful planning and design.
Black and white
I like so many, but the ones I use most frequently are Univers, Futura, Helvetica, Gotham
Favorite TV Show?
I read mainly non-fiction however I do like Carl Hiaasen’s books
Favorite Musician or Band?
I’m terrible at remembering names, but if you hum a few bars…
Favorite Fine Artist?
Too many to list
My bank, NOAA
Talent You Wished You Possessed?
A singing voice ‒ I can’t carry a tune in a bucket.
Greatest Strength as a Designer?
No pre-conceived notions
Biggest Weakness as a Designer?
Not knowing when to stop