THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
I expect the pace at which design projects are completed and the speed of the design process itself to continue to accelerate. The immense application and focus of digital tools being applied to design and manufacturing has cut delivery time of a finished product by 30-50%. In the case of digital printing, it’s only hours. Digital tools help to provide more design options in a much shorter time. From autos to graphic design there is a greater expectation and demand for shorter delivery timetables. Since design now does literally come out of a “box” and the increase in productivity that is made possible has tended to marginalize graphic design to the extent that the sheer volume of graphic product is making it so ubiquitous, especially on the Web, that even “good design” is now completely taken for granted. I am concerned that there is so much great work being done now that we will lapse into a “stagnation of quality.” The public is being exposed to higher caliber work in such quantity that this may lead to a kind of aesthetic complacency. Personally, I would like to see graphic design return more to its roots as a craft and not as the product of a technician.
Avant Garde Gothic
Google Sky Map
Favorite TV Show?
PBS: NOVA, Sherlock
Autobiography of a Yogi by Yogananda,
Rise of the Creative Class by Richard Florida
Favorite Musician or Band?
Favorite Fine Artists?
Hermon Futrell, Allie McGhee
Corkscrews of all kinds
Design Boom, Science Daily
Talent You Wished You Possessed?
Greatest Strength as a Designer?
Biggest Weakness as a Designer?