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Caroline Baumann

Caroline Baumann

Director, Cooper-Hewitt, National Design Museum, New York NY

Caroline Baumann is the new director of Cooper-Hewitt, National Design Museum in New York. Most recently acting director after the death of Bill Moggridge, Baumann oversees the only museum in the United States devoted exclusively to historic and contemporary design. Her mission: strengthen Cooper-Hewitt’s reputation to educate, inspire and empower people through design and oversee the renovation of the museum and the reinstallation of its galleries, which are set to reopen in fall 2014. “Caroline is passionate about design and reaching people ‒ physically and digitally ‒ with its lessons and insights,” said Smithsonian Secretary Wayne Clough. “She has been key in the museum’s growing success over the years and has been especially adept at forming substantive partnerships in New York, in Washington, across the nation and, indeed, around the world.” Said Baumann: “I am honored to serve as the fifth director of Cooper-Hewitt at this seminal time in the museum’s history. We’re rolling out an extraordinary plan for a vibrant future and establishing Cooper-Hewitt as the Smithsonian’s design lens on the world.” She has held posts at the Museum of Modern Art, the Calhoun School in Manhattan, and at George Braziller Publishers. Baumann has a masters degree in medieval art from the Institute of Fine Arts at NYU.

Emily Chang and Max Kiesler

Emily Chang and Max Kiesler

Creative Directors of Creative Cloud, Adobe, San Francisco CA

Adobe has acquired privately held Ideacodes, a leading creative consultancy based in San Francisco, which specializes in the design and user experience of smart applications, digital products and networked communities. Terms of the deal were not disclosed. “For the last nine years we’ve worked to re-envision the design of digital products and create the ultimate user experience for their customers,” said Emily Chang and Max Kiesler, co-founders of Ideacodes. “We’re thrilled to join Adobe at a time when Creative Cloud is beginning to take form, the potential to harness the power of connected networks is being realized, and the influence of good design on experience is being appreciated and expected from people worldwide.” Chang and Kiesler join Adobe as Creative Directors of Creative Cloud. “Our job is to deliver an incredible experience every time a customer accesses Creative Cloud,” comments Jeff Veen, Vice President, Product Management. “The Ideacodes team will help us realize our goal of making Creative Cloud indispensable for creatives worldwide.”

Steve O’Connell

Steve O’Connell

ECD + Partner, Red Tettemer O'Connell + Partners, Philadelphia PA

Hot Philly agency Red Tettemer + Partners is being renamed Red Tettemer O’Connell + Partners in honor of Executive Creative Director Steve O’Connell. He has been with the agency since 2010. Says President Steve Red: “We’re an independent creative agency and the names of our creative partners past and present drive who we are and reinforce our belief that the idea is the boss.” O'Connell is in the red shirt, surrounded by (left to right) partners Jared Scott, Red, and Carla Mote.

Paul Mitcham

Paul Mitcham

President and CEO, Yupo Corporation America, Chesapeake VA

Yupo Corporation America, the largest manufacturer of synthetic paper in the Western Hemisphere, has appointed Paul Mitcham President and Chief Executive Officer. Mitcham is now responsible for directing Yupo Corporation’s strategic growth initiatives. By the end of this year Yupo Corporation America will expand its Chesapeake facility to higher capacity, add additional employees, and explore new markets in specialty packaging. Mitcham’s ascension to President and CEO marks the first time in Yupo company history that an American has been promoted to such a position. (The parent company is based in Japan). He began with the company in 1999 with a background in paper manufacturing, marketing and sales and was most recently Yupo’s Vice President of Sales.

Fabian Geyrhalter

Fabian Geyrhalter

Founder And Principal, Finien, Santa Monica CA

Finien, a consultancy specializing in naming, identity and digital design for brand launches, opens its doors in the heart of Silicon Beach. The name is derived from the Latin for “Compass.” Explains Founder and Principal Fabian Geyrhalter: “You only get one chance to launch your brand, so it is critical to find a creative partner with solid expertise in the deliverables and process required to make it a success. We focus on naming, identity and online because they are the key components of any successful brand launch. Additionally, we help develop the Brand Atmosphere™, the visual language of a brand, through strategic design solutions for key brand touch points. This ensures a well-rounded launch with one unique, global visual language in place.” In 2001, Geyrhalter founded the Geyrhalter & Company agency. As capabilities around launching brands grew, Geyrhalter saw the need to evolve the company into Finien, to specialize in this niche marketplace. Geyrhalter clients have included The Gates Foundation, Goodwill, W Hotels, USC, Evolution Juice, The City of Los Angeles, and John Varvatos.

Sarah Davanzo

Chief Cultural Strategy Officer, Sparks & Honey, New York NY

A self-described “next generation identification agency,” the firm seeks to synchronize brands with emerging culture; it is part of the Omnicom Group. Davanzo was formerly Director of Trends and Culture at Publicis Kaplan Thaler. In her career, she has worked on a suite of brands including The New York Times, Volvo, Disney, Wendy’s Citi, Philips, Nestle, and Tiffany & Co.

Monica Little receives the Minneapolis College of Art and Design Alumni Achievement Award in recognition of significant career achievement and long-lasting service to her alma mater. Little, through her award-winning firm, Little & Company (recently rebranded as simply “Little”), provides design-driven strategies for clients like Target, Medtronic, Microsoft, Lowe’s and Wells Fargo. The MCAD alumnus was recognized for her work as a pioneering woman in the design industry, plus her longtime support of the college.

Bob Hoffman is President/Chief Creative Officer of new agency Hoffman and Partners. He is working closely with partners and co-founders Kenneth Kupferberg and Kevin Landry, as well as the Boston-based agency’s creative team. Hoffman began his career at Grey and later held creative marketing positions with CBS Records, ARP Instruments, and the CBS Musical Instruments Division. He is a former principal at Gearon Hoffman, an agency he co-founded in 1982 and which recently closed. Hoffman is a past president of the Advertising Club of Greater Boston.

After a long career in the design industry including work with brands such as Bacardi Imports, Jim Beam, A&W Root Beer, Dannon and Campbell’s Soup, veteran designer Jim Adorney is trying his hand at a new creative endeavor. Inspired by the silly cartoons he doodled in elementary school, Adorney has launched his own product line dedicated to making a difference in the lives of today’s parents. Every packet of Lunchbox Buddies (lunchboxbuddies.com) contains a collection of silly notes and cartoons to include in a child’s lunchbox.

Madeleine Grandbois has been elevated to Creative Director from Associate Creative Director by Zambezi. She is responsible for direct creative oversight on Champs Sports and glaceau fruitwater. She has also worked at the agency on popchips and Strongbow. With offices in Venice Beach CA and Shanghai, Zambezi was established in 2006. Other firm clients include 2K Sports, Beats By Dr. Dre, Li-Ning, Sprite, smartwater, vitaminwater, and the LA Lakers.

Kaleidoscope, headquartered in Chicago, has opened an office in Los Angeles. Demetrius Romanos signs on as Executive Creative Director and Managing Partner. Before joining the agency, Romanos held leadership roles at several consultancies and worked on brands such as J&J, Whirlpool, Mars and Motorola. A recent notable effort: strategic development of the Tide Pods packaging structure for P&G. Kaleidoscope specializes in brand strategy, visual identity, product design, structural and graphic packaging design, and realization. “With offices in New York and Chicago, Los Angeles was a logical choice for our long-term growth,” says CEO Gary Chiappetta.