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tina roth eisenberg

tina roth eisenberg


Tina Roth Eisenberg grew up in mountainous Switzerland, influenced by renowned Swiss design and a lot of fresh air. Eisenberg is often referred to as swissmiss, her popular design blog (www.swiss-miss.com), which she runs out of Brooklyn, broadcasting with an European viewpoint and a love for clean Swiss functional design. While covering a diverse set of topics, each post is connected by a love of good design, smile-provoking gadgets, and finding beauty in everyday life. Swissmiss has a growing audience of 1.3 million monthly unique readers from all over the world and was selected by The Times as one of the world’s Top 50 design blogs. Besides running swissmiss the blog, Tina teaches, runs a Brooklyn-based collaborative workspace called Studiomates (studiomates.com), organizes a monthly lecture series by the name of CreativeMornings (www.creativemornings.com) is the inventor of the highly popular to-do app called TeuxDeux (teuxdeux.com) and just recently changed the world of temporary tattoos with her latest project called Tattly (tatt.ly).

Where were you born and where do you live now? How does that affect your design sensibility?
I was born and raised in Switzerland, surrounded by mountains, cows and clean, minimal design. Switzerland celebrates and respects the creative industry, which shows by looking at their banknotes, all dedicated to Swiss artists, designers, and architects. It’s impossible for anyone growing up there not to be influenced by the Swiss design thinking and aesthetic.

Who would you say is the most influential graphic designer of the past 50 years? How have they influenced your design?
My biggest influence, by far, was Swiss design legend Josef Müller-Brockmann. His clean, bold designs and love for grids have definitely shaped my design sensibilities.

What is your greatest strength and weakness as a designer or design manager?
I definitely have a talent for creating clean, intuitive interfaces. Organizing content, making it understandable has always been a passion of mine. And I embrace the layer of complexity that the interactive nature of the web and apps have brought to Graphic Design. My weakness in design is to not know when to stop searching. I always want to try one more thing. You need to know when to stop and be confident in what you have created. My biggest role model in this is Jessica Hische. When she was a Studiomates member I was fascinated by her no-nonsense and confident approach in solving client problems.

Favorite Color?
Red, of course
Favorite Typeface?
Trade Gothic Condensed
Favorite App?
Favorite TV Show?
I don't watch TV. I have the internet.
Favorite Book?
Taking Things Seriously: 75 Objects with
Unexpected Significance
Favorite Movie?
Playtime by Jacques Tati
Favorite Musician or Band?
Keith Jarrett
Favorite Fine Artist?
Alexander Calder
Favorite Gadget?
Lumix GF2 and all things Apple
Bookmarked Websites?
Too many to list.
Talent You Wished You Possessed?
Mantra or Saying You Live By?
Don't complain, make things better