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neha hattangdi

neha hattangdi


Neha Hattangdi is an identity and visual branding designer at MetaDesign, San Francisco, which has created logos, packaging, collateral systems, websites, and design systems for brands such as Apple, Adobe, Current.TV, Nike, Sony, Four Seasons, and Samsung. Hattangdi put herself on the map in 2012 with her identity design for the Berlin and Beyond Film Festival, America’s premier festival of new cinema from Germany, Austria and Switzerland. The identity provided the foundation for a catalog template, poster template, trailer frames, brand toolkit and guidelines for the festival, and won MetaDesign a Merit in the 2012 Rebrand 100 Global Awards. Specializing in hand-drawn typography and illustrating with pen and ink, she also created the identity and brand guideline system for global foreign-exchange non-profit Intrax, and the logo and label design for HomoVino, the Napa wine company with a mission to financially support marriage equality. Hattangdi joined MetaDesign in July 2011. She has an MFA in Graphic Design from the Academy of Art University in San Francisco and a BFA in Applied Arts from Rachana Sansad College of Applied Arts in Mumbai, India.

Where were you born and where do you live now? How does that affect your design sensibility?
I was born in Mumbai and I now live in San Francisco. In India, design sensibilities tend toward the traditional, and in the states the approach is more experimental. Knowing each means I can bring both perspectives to my work.

Who would you say is the most influential graphic designer of the past 50 years?
Although they are more contemporary, I would say that Rizon Parein, Jessica Walsh, and Santtu Mustonen are all important, and have inspired me to design, illustrate and create off the computer as well as on.

What is your greatest strength and weakness as a designer or design manager?
My greatest strength is that I am very open to feedback about my work, even when it’s negative. My weakness is that nothing I do is ever perfect enough for me.

Favorite Color?
Black – because I think color often distracts from good design.
Favorite Typefaces?
It keeps changing, but my new favorites are
Metral and Semilla
Favorite Apps?
Mattebox, EverNote
Favorite TV Shows?
Mad Men, Game of Thrones
Favorite Books?
The Fountainhead by Ayn Rand, The Invention of Hugo Cabret by Brian Selznick
Favorite Movies?
Cinema Paradiso, Pulp Fiction, Snatch,
Almost Famous, Amores Perros
Favorite Musicians or Bands?
Incubus, Rage Against the Machine,
Sound Garden, Stone Temple Pilots, Pearl Jam
Favorite Fine Artist?
Ron Mueck
Favorite Gadget?
My mechanical pencil
Bookmarked Websites?
psfk.com, ted.com, designspiration.com,
creativeapplications.net, typojungle.net, devour.com
Talent You Wished You Possessed?
I wish I were ambidextrous so that I could draw two illustrations at once.
Mantra or Saying You Live By?
Collect moments, not things