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kim knoll + kyle eertmoed

kim knoll + kyle eertmoed


Knoed Creative is a branding and design studio based in Chicago. The firm provides creative strategy, design and development to startups, small businesses and agencies. Kim Knoll and Kyle Eertmoed are a husband and wife team who works side by side, pushing and inspiring one another along the way. They strive for creative freedom – to dream up designs that they're proud of; to create an environment that is casual, inspiring and spontaneous; and to build lasting relationships with people they respect. They work with a fire in their hearts and put a little piece of their souls into everything they do. Knoed’s work has been recognized in many major industry magazines, and been published in books by Rockport Publishers, Princeton Architectural Press and Dopress Books.

Where were you born and where do you live now? How does that affect your design sensibility?
Kim was born and raised in the suburbs of Chicago, and went to school at Northern Illinois University. Kyle was born and raised in Rockford IL and went to the University of Illinois. We now live and work in the city of Chicago. Being in Chicago inspires us every day. Our design community is filled with talented people who put out great work, which pushes us to do the same. The mood of this city does influence our design style … it’s hard to not feel the history on every corner. We’re attracted to designs that incorporate a sense of nostalgia or a handcrafted feel.

Who is the most influential graphic designer or graphic design firm of the past 50 years?
Stefan Sagmeister is an obvious choice. He’s the first person we can think of who is always pushing the boundaries and setting new trends, making us curious and excited to see what's to come.

What is your greatest strength and weakness as a designer or design manager?
Kim’s greatest strength is coming up with ideas. She loves problem-solving doing things in a new way. Her greatest weakness is being easily distracted by exciting things like emails, Etsy and Pinterest. Kyle’s greatest weakness is dreaming so big that it paralyzes him to take action. His greatest strength is dreaming so big it inspires him to take action.

Favorite Color?
Kim: Yellow Kyle: White
Favorite Typeface?
Kim and Kyle: Gotham (Both)
Favorite App?
Kim: Square Kyle: Instagram
Favorite TV Shows?
Kim: Project Runway Kyle: Shark Tank
Favorite Books?
Kim: Mysteries & Supernatural
Kyle: The Fountainhead
Favorite Movies?
Kim: Good Will Hunting Kyle: Snatch
Favorite Music?
Kim: The XX, The Dining Rooms, Whitley
Kyle: The Hood Internet, Radiohead, Girl Talk
Favorite Gadget?
Kim and Kyle: iPhone
Bookmarked Websites?
Kim: designers.mx, pinterest.com, etsy.com
Kyle: designspiration.net, awwwards.com, feedly.com
Talent You Wished You Possessed?
Kim: Time Travel Kyle: Teleportation
Do you have a saying or mantra that you live by?
Kim and Kyle: You only live once, but if you do it right, once is enough