GLOBAL CREATIVE DIRECTOR, HUGE
Conor Brady is a Global Creative Director at HUGE, where he works closely with creative teams across the agency’s offices in the U.S., Europe and Latin America. Brady plays a critical role in the firm’s work on integrated marketing campaigns and business development. Before joining HUGE, he served as Chief Creative Officer at Organic, where he was responsible for overseeing the creative discipline across all offices in the U.S. and Europe. He has worked with many of the world’s largest brands, including Pepsi, Intel, Hilton Hotel Group, VW, BBC, Bank of America, P&G, Nike and Conde Nast. Brady studied at the Royal College of Art and Middlesex University and holds a BA in Graphic Design. He is an avid cyclist and lives in Brooklyn with his wife. In his spare time, he runs Elcyclista, a journal for bike design and culture.
Where were you born and where do you live now? How does that affect your design sensibility?
I was born in the countryside just outside Belfast, in Northern Ireland. I now live in Brooklyn with my wife Nina and hound Coppi. We also have a place upstate in the Berkshires. Growing up in Northern Ireland when I did, I wasn’t really surrounded by great design. So I became a great studier and reader of it. I was lucky enough to have had a teacher who exposed me to design history and art. Ironically, now that I live in New York, one of the design centers of the world, I find myself seeking simplicity and quiet in the countryside for inspiration and space to think.
Who is the most influential designer of the last 50 years? How have they influenced you?
Well, I have an original film poster by one of your “People to Watch” alumni, Saul Bass, hanging over my fireplace. But the person who made me choose design over art was Peter Saville. I met him when I was 19 and he brought original artworks of album covers designed for a lot of my heroes. He showed me how to turn a brief for something small into a great piece of design that can last for decades, how to look to unexpected places for inspiration and originality, and how to keep your integrity as a designer. But, more importantly maybe, he taught me how to sell.
What is your greatest strength and weakness as a designer or design manager?
My strengths are that I never rest and I’m always open to challenges. I have designed book jackets, record covers, posters, identities, and now digital experiences for major brands. That diversity has given me experience and depth. As for a weakness, I sometimes wonder what I would be doing now, if I had focused more on being the absolute best at a single goal.
Pink (the color of the leader’s jersey in the Giro D'Italia, my favorite race)
Depends on the mood; Rockwell or DIN
Seven Tenths by James Hamilton-Paterson
Favorite Musician or Band?
Right now, The Tallest Man On Earth
Favorite Fine Artist?
Talent You Wish You Possessed?
Paint like a master
Mantra or Saying You Live By?
Try everything, it would be rude not to