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Seen and Noted


Creating A Monster

Rock band They Might Be Giants announced their 2012 tour with this dramatic music video set to the track “When Will You Die?” The video follows the creation of an 18' paper and wood replica of the monster truck hearse that galvanizes the cover of Join Us, the band’s latest album. World-renowned graphic designer and illustrator Paul Sahre was commissioned to design the original cover. But the project grew to encompass all the band’s collateral including the CD and LP design, digital art for iTunes, booklets, posters, t-shirts, advertising, and a downloadable PDF with instructions for building a tabletop version of the hearse on the cover. And then the project grew again, this time calling for production of a life-size version of the vehicle – made of paper and cardboard – whose four-month-long construction process and more than 70 hours of printing time became the subject of the video.


A League of Their Own

Bailey Lauerman has created a series of posters for the Negro Leagues Baseball Museum in Kansas City MO. The imagery focuses on the individuals who found a way to play ball, and strike a blow for human dignity, when the all-white Major Leagues shunned them. The organizers note that the museum is not intended as a “hall of fame” like that in Cooperstown, but it is conceived as the place to tell the complete story of Negro Leagues Baseball during the time of segregation, from the average players to the superstars. Creative credits go to art director Ron Sack, creative director Carter Weitz, designer Brandon Oltman, production manager Michelle Sukup, and the writers Nick Main and Marty Amsler.


A Brand That Fits

Hornall Anderson has helped introduce eloquii by The Limited, a brand and product line that celebrates full-figured women. The branding touches on all aspects of the new offering. Starting with strategy and positioning, Hornall Anderson developed the name and followed with an identity to create the overall look and feel. The logotype and supporting graphic patterns seek to highlight the unique curves and shapes of lowercase letters, while the radial “e” signals “the joy, delight and diversity of fashion the brand offers.” Program elements include, among other things, print, signage, store merchandise, gift boxes, hang-tags, tissue wrap, labels, and the voice for the web. Since its introduction in late fall, the eloquii line has made waves in the fashion industry because of its unabashed embrace of the needs of plus-sized women.


Designing Optimism

Citizens for Optimism is a collaboration of young designers, some recent grads and some students, who believe the power of design can inspire happiness. In order to promote their mission, the group asked New Yorkers what words or feelings they associated with optimism. Each designer was then assigned a phrase and a simple brief: design a type-dominant poster that promoted optimism. Some of the solutions are shown here. The participants are Ali Eng, Aimée Hunt, Alex Kirzhner, Alex Sikeleather, Anne Di Lillo, Colin Kinsley, Devin Washburn, Felix Koutchinski, Jade Milan, Joe Hollier, Julia Bueno Coelho, Justina Zun-Zun Chang, Leen Sadder, Michelle Alvarez, Min Choi, Naomie Ross, Pablo Delkán, Pedro Messias, Phil DiBello, Regan Fred Johnson, Rachel Willey, Santiago Carrasquilla, Virgilio Tzaj.


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