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People to Watch in 2012 BACK FORWARD

maria orozova

President and Creative Director, The MOD Studio

Maria Orozova heads the award-winning agency, The MOD Studio. With over ten years developing successful advertising and branding campaigns for local and national clients, her integrated marketing know-how fuels the MOD Studio’s creative print, web, and editorial designs. Her work has earned numeorus ADDY awards and GDUSA American Graphic Design Awards. Orozova is also a featured writer for elite publications such as Entrepreneur Magazine and Texas CEO Magazine, and serves on the board of the Austin Advertising Federation. She is committed to giving back to the community by supporting the Center for Child Protection, Lifeworks, Habitat for Humanity and Austin Sunshine Camps. In addition to her professional and volunteer duties, Orozova also finds time to pursue a wide range of personal interests, including pilates, traveling and interior design. As for her agency, The MOD Studio philosophy is simple: be smart, strategic and creative.

Where were you born or grew up, where do you live, does this effect your design style or sensibility?
I was born in Bulgaria and spent much of my childhood there. I've lived several places in the US and currently call Austin TX home. So much of my inspiration comes from being exposed to different lifestyles and cultures and I think having lived in a variety of cities, states and countries gives me a unique view. Plus I LOVE to travel, I have been to over 20 countries, and each trip is an inspiration.

If you were not a designer, what would you be doing for a living?
Creativity is in my blood; I can't imagine having a job where I had to do the same thing every day! So if I had to choose another industry to develop a business, it would be fashion.

What is your greatest strength and weakness as a designer or design manager?
My greatest strength IS my greatest weakness; I can be incredibly OCD and fuss over every detail, wanting it to be perfect. I know our clients appreciate this attention to detail, but it's sometimes challenging to send an item to press and not be stuck in endless revisions.

Favorite Typeface?
It changes daily, but today, it’s Compendium.
Favorite TV Shows?
Modern Family, Project Runway and The Apprentice
Favorite Books?
The Glass Castle, all-time favorite!
Favorite Fine Artist?
Todd White
Favorite Gadget?
That's easy, my iPhone.
Bookmarked Websites?
StumbleUpon, DesignWorkLIfe, Mashable and Gilt Groupe.
Worst Habit?
Coming up with too many ideas to execute at a time.
New Year’s Resolution?
Read more!
One Thing You Can't Live Without?
Passion for what I do in my career/company.
Mantra or Saying You Live By?
“The secret to getting ahead is getting started”
– Mark Twain