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A Culture of Green




Hybrid3 is a design studio that has been hard at work in Seattle since Y2K. Principal Michael Stearns explains that “we love the smell of ink on paper, but certainly extend the brands of our clients onto the web and digital media. Our creativity and solutions are rooted in the belief that a brand and a business is a fluid process of evolution that flows and reacts to the push/pull of the marketplace, our culture and certainly the economy. We understand that keeping our clients nimble, fast and balanced will help them adapt to any market flux—capitalizing on emerging trends. Measuring our success by the success of our clients, we ask that they take risks, measure the ROI and stretch into new areas of marketing opportunities — to prove that they are a dynamic business run by curious humans, living in three dimensions. In this process we are always mindful not to stray from the attributes that are at the core of their business strategy.”

“Kermit was right. It’s NOT easy being GREEN. Sometimes it costs more in the short term. Being mindfully green has been a good long term business strategy before the term was invented. Hybrid3 has always been thinking green. Anything else is simply wasteful. As responsible entrepreneurs, it is imperative that this approach takes a front seat when building a business. So, yes, offering sustainable design solutions is good for business. It keeps our clients and us on our toes, flexing our resourcefulness and mastering efficiency.”

Hybrid3 created the brand and designed all the supporting material for The Mopha Tool Roll, a compact tool kit for cyclists by EH-Works. At the core of the Mopha brand is a feeling of heritage, experience, and well-traveled, useful simplicity. The look can be described as similar to a treasure you might find in your grandfather’s basement. Aged and distressed packaging works to further the Mopha brand story. Packaging was kept to a minimum with a simple two-sided hangtag. The stock for the tags are cut from retired manila folders mined from the file cabinets of neighboring businesses, friends and colleagues. Never mind those occasional meeting notes and pencil marks — they’re added patina, highlighting a truly post-consumer process. Finally, each tag receives a unique serial number for authenticity, and they are able to say proudly “handmade in USA.”

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