Gretchen Finch is a Consulting Designer at Hallmark Cards, Inc. Her love of surface design has made her assignment as creative lead on the Gift Presentation Innovation team a great match. The Innovation team was formed to develop new compelling, marketable gift wrap solutions that meet identified consumer needs. The AIGA awarded Finch and a creative team a design award for the product, fUNZIP gift boxes. She has also been integral in the creative development of Adhesive Wrap, Peek-Buster gift bags and Light/Sound gift bags. " I love working on Innovation and particularly enjoy learning from our consumer," Finch says. She has been with Hallmark for almost 20 years. She feels she will always be a Coloradoan at heart, but now enjoys living in Kansas City with her husband and a very clever Airedale, Clint.
In this economic downturn, name one thing you have done to weather the tough times.
I brown bag my lunch to work and buy fewer lattes.
If you weren't a designer, what would you be?
An actress on Broadway
What's the one thing ALWAYS in your bag that you never leave home without?
Lipstick, cell phone, gum, credit card, mirror, aspirin, pen, paper. Okay, it's a big bag
If you could spend 15 minutes talking to any person, living or dead, who would it be and why?
John Lennon. Can't you 'imagine' why?
If you could work for anyone, a client or on a project, what would it be?
I love what I do. I work for a great company,
I am surrounded by incredible talent and
design products that help people connect with one another. It is awesome.
ONE THING I CAN'T LIVE WITHOUT IS My husband and my dog - do not make me choose.
READING The Story of Edgar Sawtelle by David Wroblewski
FAVORITE TV SHOWS
Cash Cab, Amazing Race, and Pushing Daisies
Rebecca, Pride and Prejudice
FAVORITE MUSIC, BAND, SONG
KT Tunstall, Eric Clapton, Sean Conly
(an incredibly talented jazz musician and my son)
STRENGTH & WEAKNESS AS A DESIGNER