AMERICAN PACKAGE DESIGN AWARDS
Packaging, POP and the Instore Experience
SPONSORED BY YUPO
A jammed marketplace, brand-weary consumers, global competition: It’s no wonder that designers face an unprecedented amount of pressure to convey messages that effectively differentiate themselves and their clients.
Under such conditions, packaging and instore graphics are playing increasingly critical roles at the point of sale. This year, we reviewed more than a thousand examples of contemporary package design. What follows is the cream of the crop, making for an informative, inspirational and lively read. If looking at these materials is not just plain fun, we don’t know what is!