Minimal. Full Stop.
Absolut has issued a new minimalist logo featuring a new typeface and the word ‘Absolut’ followed by a full stop. Anna Kamjou, Global Director of Design Strategy at The Absolut Company explains: “The brand has become so iconic that we no longer needed the full three-line logo to convey ourselves. By removing ‘Country of Sweden’, and ‘Vodka’, we’re putting the focus on the most important part of the brand ‒ Absolut. The word itself not only means the perfect, the complete, and the ultimate, but it also means the open-ended, infinite and indefinite.” SEE MORE >