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GDUSA Green Newsletter

October 2013

green news


When reviewing the 2013 Interbrand Best Global Green Brands results this summer, I missed an obvious pattern. I have also recently missed my subway stop, my wife’s birthday, the rise of Google stock and the final episode of Breaking Bad. So missing something is no surprise. But it is worth circling back to note, in this respected study, four of the top five green brands are car companies: No. 1 Toyota, No. 2 Ford, No. 3 Honda, and No. 5 Nissan. The Brandchannel website, related to Interbrand, did not miss this fact, noting that green is now in the DNA of automakers, if only because they are center stage and in the glare of the spotlights. GDK


Corporate Image


Stamping Raw Foods As Fun


Jan Sabach has created a colorful identity for Project Raw, a San Diego CA-based organization that promotes the positive effects of a raw food diet on personal health, communities, and the environment through education and volunteer activities. Following a raw food diet can seem extreme (“Kale smoothie??”) and reductive (“All the things I can't eat!”). The primary challenge for the Czech-born designer: to break this narrative and introduce the raw food diet as an approachable and fun possibility. To achieve this end, Sabach created a series of colorful organic textures to support the logo by using real fruits and vegetables for stamps. The effect is a friendly identity that invites the uninitiated to learn more about Project Raw's mission. Sabach currently lives and works as a Design Director in Northampton MA. SEE MORE >



Go Green But Skip The Granola


Qet Botanical Skincare asked Modern Species to help brand and design their new 40-sku line of skincare products with sustainable materials. After all, what’s the use of having a pure organic product if its packaging is wasteful? With the organic personal care market exploding, the plan was to create a sleek, sophisticated look to attract savvy label-reading women interested in healthy skin, but not interested in the granola look. For the labels, Modern Species selected a tree-free material, Cradle-to-Cradle Silver Certified TerraSkin made from ground stone and polyethylene resin. For bottles too small to fit all of the needed information on the label, 100% PCW folding board by Neenah Paper was used to make box wraps. SEE MORE >



The current GDUSA magazine (September/October) features a special report that shines the spotlight on several design organizations who exemplify the ethic of sustainability ‒ in terms of process or production or expertise in communicating an authentic green message, or all of the above. These design firms, collectively, tell us that: (1) a holistic concept of sustainability in the graphic arts has clearly taken hold that embraces responsibility writ large ‒ linking environmental responsibility, fiscal responsibility and social responsibility. (2) personal passion plays an important role how these firms succeed as providers of sustainable design; it informs the way they frame the design challenge, structure the design solution, educate and persuade the client, organize their businesses, attract new clients, and integrate their jobs with their lives; and (3) transparency demands that brands and client have to mean what they say, say what they mean, and be ready to back it up. Below are our 2013 Green People.

folia design
Julia Allen, Folia Design
sensical design and communication
Daniel Kohan, Sensical Design and Communication
christiansen creative
Christiansen Creative Team
David Coats, KSV
rule 29
Justin Ahrens, Rule29
ace creative
Ace Creative Team
hybrid design
Hybrid Design Team
laurel black design
Laurel Black, Laurel Black Design
s design
Sarah Sears, S Design