THERE IS A ‘SUN’ IN SUNDANCE
The sun has set on founder Robert Redford’s old Sundance Institute logo, and is rising on a new logo by Pentagram.
The symbol is the work of partner Paula Scher, in collaboration with designers Lingxioa Tan and Kayla Jang. The yellow circle, needless to say, plays off the “sun” in the Sundance name.
And, explains the design team, to capture “the kinetic nature of the institute,” the circles are incorporated in various other design elements, from stationery to website and next year’s Festival posters and materials.
The Institute is a non-profit dedicated to the discovery and development of independent artists and audiences. SEE MORE >
THE GDUSA PACKAGE DESIGN
AWARDS IS OPEN FOR ENTRIES
GRAPHICS CUT TO THE CHASE
Sullivan has begun the first phase of a long-term branding, communications, and recruitment initiative for Cornell NYC Tech,
a school with the potential to revolutionize technology graduate education. Described as “a brand new model for education, a graduate school for entrepreneurial technologists,” the institution was created through a partnership between Cornell University and Technion in Israel, and backed
by the City of New York. The school’s vast campus is being built on Roosevelt Island, off the East Side of Manhattan. To help drive enrollment, Sullivan has created a graphic look that uses a stark “terminal-like”
background to deliver provocative messages in a common programming language that only applicants with the right knowledge will understand. Sullivan Creative Director Richard Smith says that “it is insiders cutting to the
chase and talking directly to the next generation.” SEE MORE >
WARMER START TO THE DAYPART
For 61 years, The Today Show has been a staple of morning news and entertainment on the NBC television network.
Los Angeles-based Ferroconcrete has refreshed the familiar rising sun logo to give it a brighter, sunnier, warmer feel.
Program officials describe the result as providing Today with a more “personal, optimistic, emotional and human” personality. SEE HISTORY >
SF BUSINESSES ‘C’ NEW IDENTITY
The San Francisco Chamber of Commerce looked to one of the city’s most admired designers to create a logo and brand identity to better reflect San Francisco’s innovative, diverse and
distinctive business community. The Chamber’s new logo, by Primo Angeli, in conjunction with new agency partner Stapley-Hildebrand, depicts the principles through a mosaic of icons. “The C is for City, Chamber and Community,” said Angeli. “Captured within the illustrative C, we see a tapestry of people,
business and landmarks, emphasizing the productive personality of the city and the rich visual landscape in which it thrives.” Angeli said he picked “an electric color palette” to represent both the vibrant
and vital personality of the San Francisco Chamber of Commerce and the city. A new tagline ‒ “Our City. Your Business” ‒ accompanies the logo. Angeli, who recently returned to San Francisco after living and working in Italy for the last several years. He was recently voted by GDUSA readers as one of the
most influential designers of the era. SEE MORE >
ATLANTA MUSEUM GOES TO THE MAT
Describing Paul Rand as the “godfather of American Modernism,” the Museum of Design Atlanta (MODA) celebrates the master this fall with the opening of “Paul Rand: Defining Design.”
The exhibition will runs October 27 through January 26, kicking off with a costume party “Come as Your Favorite Font” on October 25.
The plan is to present Rand’s work in a new way by juxtaposing his iconic graphic design with some of the writings from his books Thoughts on Design, A Designer’s
Art, Design Form and Chaos and From Lascaux to Brooklyn. MODA officials say express the hope that “visitors will get a deeper insight into
Rand's work through his own words and discover what can elevate an ordinary design into something to be considered art.”
The curator is Daniel Lewandowski who created the www.Paul-Rand.com website. MORE INFO >
PANDORA TUNES UP LOGO AND ICON
Pandora has a new company logo and a new icon for its mobile apps.
The graphics coincide with the intro of Apple’s iOS 7, but officials say that this was not the main catalyst for change. “We started work on the
update to the Pandora brand and identity about a year ago,” CTO and EVP of Product Tom Conrad told the website Mashable. “I wish I could
tell you that my predictive powers were such that I knew back then that all of this would intersect with the iOS 7 launch to the day ‒
but we’re not quite that good.” SEE MORE >
NO REST FOR NEWMAN 20 YEARS ON
Susan Newman is celebrating 20 years in business as graphic designer and marketing director.
Her firm, Susan Newman Design Inc. (SNDI) specializes in branding and design for businesses, entrepreneurs and creatives. Formerly an art director and designer for Macmillan, Penguin and other publishers after graduating
from SVA, Newman initially focused her design studio on the publishing industry, but then expanded into designing websites and marketing campaigns, executing total package branding. For the past several years,
Newman has defined herself as “a brand visibility designer” with a hands-on approach to helping companies and brands build their presence globally across all media. Other activities for the tireless GDUSA favorite:
she recently debuted her Books and Branding website; contributed to the just-published bestseller “Self-Promotion Sucks (but it doesn’t have to)” and is currently working on her own book; operates the websites Broadcast Louder (featuring more than 50 webinars with guest experts sharing know-how about branding,
marketing and entrepreneurship) and Branding You Better (featuring a popular series of written interviews in which entrepreneurs discuss their paths to success); holds forth on a live Internet radio show, Suzy Brandtastic, on Talkshoe.com; has built up a library of video tutorials about using WordPress now available on eHow.com;
serves as a guest blogger for Udemy, Your Tango and Social Buzz Club; and, in 2009, founded the environmental organization Frogs Are Green, which raises public consciousness of frogs as living indicators of the future health of the planet.
The Art Directors Club, GDUSA, Graphis, Print Magazine, and the Society of Illustrators are among the organizations that have honored her for her design work. READ MORE >
LOVEABLE LOSERS HONOR HOME
The Chicago Cubs have adopted a new symbol to celebrate 100 years of Wrigley Field in 2014. Brandon Ort of New Bremen OH submitted the winning design for the “Wrigley Field Turns 100” logo contest; it was selected form more than one thousand entries. The special mark will be featured as a patch on the team's home uniforms next season, and on an endless variety of collectables and memorabilia. SEE MORE >
IN THE HUNT FOR FOX SPORTS 1
FOX Sports 1 partnered with entertainment branding agency loyalkaspar for its debut as a national multi-sport network. Available in over 90 million homes in the US, this marks one of the largest network launches ever.
“Our strategy was to have FOX Sports 1 be a distinct and vivid extension of the FOX Sports brand,” says Robert Gottlieb, FOX Sports 1 EVP of Marketing. Led by Creative Director Anna Minkkinen, loyalkaspar designed a package around the idea that FOX Sports 1 is the color commentator of sports networks,
delivering analysis and expertise with personality, passion, and entertainment. To express this, the agency developed a playful network voice that can be woven into the on-air graphics toolkit or can works as stand-alone network or talent IDs. The presentation of type was a key aspect of the design package, notes Minkkinen.
In order to create consistency with the overarching brand, loyalkaspar specified UScore, a family of custom fonts developed for FOX Sports.
The slanted bars that anchor the typography echo the 1’s oblique form and underline a sense of attitude. SEE MONOTAGE >
‘RELENTLESS’ SANGER & EBY AT 25
One of Cincinnati’s largest women-owned businesses – and among its largest branding, marketing and advertising companies – celebrates a landmark milestone this month as it hits the 25-year mark.
Partners Lisa Sanger and Donna Eby attribute the quarter century of business growth to a “relentless focus” on understanding client needs and creating innovative, strategic solutions. “We started in print design,
but quickly recognized emerging communications needs that went beyond print,” says Partner and Creative Director Lisa Sanger. “Rather than reactively responding by adding piecemeal services, we opted to focus on better
understanding our clients’ businesses and proactively creating solutions for them.” Adds Partner Donna Eby: “It’s made the business more flexible, more organic.” LEARN MORE >
BIG 12 SYMBOL TACKLES TURMOIL
Austin TX-based GSD&M is responsible for a new logo and branding effort on behalf of the Big 12 Conference.
The venerable college football league has been going through something of an identity crisis, as several schools have left. To counter the sense of uncertainty, says GSDM Vice President Jeff Orth, the designers adapted the previous
use of Roman numerals and shaped them into a sturdy logo itself. The result: a greater sense of history and strength, and hopefully less confusion from the
league’s current roster of only 10 teams. LEARN MORE >
PHOTO EXPO ADDS FOOTAGE FOCUS
Visual Connections New York returns on October 23 to the Altman Building in Chelsea, Manhattan.
The annual education and networking event is for buyers of creative and editorial photography, footage and illustration. The one-day program offers the opportunity to learn about sourcing, licensing and using imagery; discover
new sources of stock media; meet the people behind the images; learn about the latest trends and pick up tips; network with peers; and
enjoy a free lunch, beer or glass of wine. This year’s event has a special focus on footage. FREE REGISTRATION >