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Save Water:
Shower With A Crowd

Save Water: Shower With A Crowd

Unilever is tapping the “crowd” for ideas for a next-generation sustainable shower. Part of the corporation’s Sustainable Living Plan – launched in 2010 with dozens of specific goals to be achieved by 2020 – the Unilever competition seeks ideas for showers that will save water and energy, yet will still offer a quality showering experience. The concept must be accompanied by pictures or illustrations. Submitted ideas will be crowdsourced so that consumers can vote on the best concepts. Participants in the contest just have to follow a few guidelines. The shower must recycle water, fit into a conventional space, be affordable and deliver a “sensorial experience.” Functionality and sustainability are paramount. READ MORE >

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