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Traditional Resumes Still Rule

Traditional Resumes Still Rule

When crafting their resumes, creative professionals may want to get back to the basics. Seven in 10 advertising and marketing executives surveyed by The Creative Group said they prefer to receive traditional resumes, like Word documents or PDFs, from candidates applying for creative roles at their company. Here are five tips for putting together a stellar resume:

1. Tailor The Content. Customize your document so it speaks directly to a potential employer’s needs, playing up the skills, attributes and professional experience most relevant to the specific role you are applying for.

2. Cut To The Chase. Don’t muddle your message by cluttering your resume with extraneous personal information such as hobbies and interests that have little or no relevance to your professional pursuits.

3. Consider The User Experience. Using excessive embellishments, like too many fonts and colors, will only make it harder for employers to find your key attributes.

4. Stick To The Facts. Most companies conduct reference or background checks, while others do skills testing. Stretching the truth about dates of employment, job titles or software proficiencies isn’t worth the risk.

5. Take It For A 60-Second Test. Ask a friend or family member to review your resume and summarize its key points for you. Make sure the most valuable information is being conveyed.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit Connect with The Creative Group at or


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