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Getting Big But Staying Cool

Getting Big But Staying Cool

Refinery29 was founded in 2005 to provide a highly curated take on all things cool in New York City. Fast-forward and Refinery29 is growing up and going global, with 120 employees and one of Inc.’s fastest growing companies. According to the Wolff Olins blog: “The mark itself is an evolution ‒ an unexpected but magnetic mix of lines, curves, and alignment that caught our eyes from day one and over time came into its own, much like the brand it represents” Overall, the new logo addresses a key challenge ‒ how to stay cool while getting big.  SEE MORE >


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