50 YEARS YOUNG
GDUSA turns fifty this year and we have made a few updates to extend our reach. One is the launch of our new blog. Here is what I have learned so far about blogging: it is easy to fill the space with marginally relevant stuff and a flood of canned press releases. But what resonates with readers is selectivity and a human connection. To that end, in these early days, we’ve posted items about our founder’s awkwardness with technology; the similarities and dissimilarities between GDUSA and Playboy (also founded in 1963); some incredibly evocative 1960s ads from the likes of Pantone and International Paper; and what I was wearing when I first met Massimo Vignelli. (Spoiler alert: pajamas with feet.) Sometimes we hit, sometimes we miss, but we’ll always welcome your visit. Maybe you’ll even share your pajama story with us.
— Gordon Kaye, firstname.lastname@example.org
Graphic Design News
GRETEL’S GRAPHIC PLUS FOR VH1
RECOGNIZING WOMEN’S GENIUS
JOHN JAY PARKS AT W+K GARAGE
SIEGEL+GALE HEARS THE CALLING
STUDY: SMALL COMPANIES POISED FOR GROWTH
A new study by FunctionFox suggests that small creative companies
– design, advertising, public relations, web and marketing
communications – are looking forward to a better year in 2013.
94% of small creative businesses surveyed expect to hire new employees
or maintain their current staffing levels through the New Year, with
the same percentage also anticipating stable or increased revenues.
“2012 seems to have been a year of consolidation for smaller
creative companies,” says Corina Ludwig, President of
FunctionFox. “Company owners made sure they had the right
employees in place, and made steady revenue gains despite continuing
economic challenges. Now, they are focusing on expansion, scouting
for new business opportunities, and concentrating on more focused
positioning, to ready themselves for expansion and financial growth
in 2013.” This is the fifth year of the study.
FIFTY-FIRST TIME IS THE CHARM
ROUX IS NEW HEAD FOR SEGD
IT’S WHAT’S INSIDE THAT COUNTS
Take Five! Career Tips From The Creative Group
ADVERTISERS AMPED UP FOR SUPERBOWL
Football fans aren’t the only ones enthusiastic about the Super Bowl. Those in the creative community are, too. Nearly three-quarters of advertising executives and six in 10 corporate marketing executives surveyed by The Creative Group said they would jump at the chance to work on such a high-profile campaign. About one in 10 executives admitted they would be overwhelmed by all the work. Following are five tips for performing like a pro when the pressure is on:
1. Prioritize, Then Strategize. Take a few moments to develop a game plan before diving headfirst into any project.
2. Don’t Procrastinate. Rather than putting off your most pressing deadlines, tackle them. You’ll lower your stress level and make your overall goal seem more manageable.
3. Think On Your Feet. If priorities change, embrace the new challenge and demonstrate your ability to execute on the fly.
4. Request More Coverage. If you’re doing everything possible to meet your obligations and still see no end in sight, identify duties that can be delegated and ask for backup.
5. Turn Downtime Into Prep Time. After high-intensity projects are completed, take time to decompress and document any lessons that were learned. Reflective thinking will help take the pressure off in the future and prepare you for the next big game.
The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup