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What would you do if you were not a designer? In our upcoming People To Watch edition, which mails in early February, we asked 20 leading creative professionals just that question. As you might expect, most people say they would gravitate toward careers that share similar characteristics and skillsets: architecture, illustration, photography, fashion design, interior design, carpentry, filmmaking, software development, psychologist, chef, children’s book author. Only a handful step entirely out of the box. In this, no one topped Myspace vp Mike Macadaan, who chose blimp pilot. But Jennifer Kinon (FBI agent) and Sarah Williams (rapper) came pretty close.

— Gordon Kaye


starbucks Starbucks Goes Wordless
Starbucks’ newly refreshed logo is intended to celebrate the chain’s 40th anniversary, notably, with the phrase “Starbucks Coffee” dropped from the image. One theory is that Starbucks is looking to localize and personalize its stores, many of which have lagging sales, and get away from the one-size fits-all nature of its retail operation. The official theory, described by a Starbucks inhouse creative manager: “The result is an evolved logo that celebrates the Siren in a much bolder way – it’s more expressive and energetic and still uses the same vibrant green circle that is so well recognized by our customers around the world.” As of this writing, response/backlash is building, from “brilliant” to “boneheaded.”

Small Is Big In 2011
A new study suggests that a vast majority of small creative companies are looking forward to a great year in 2011. A stunning 95% surveyed expect to hire new employees or maintain their current staffing levels in the coming year, and 96% are anticipating stable or increased revenues. The FunctionFox Creative Industry Outlook Survey “takes the temperature” of creative business executives employing 25 or fewer people, as they prepare for the coming year. “2010 was an year of consolidation for smaller creative companies,” said Mary-Lynn Bellamy-Williams, Founder and CEO of FunctionFox, which provides web-based time tracking and billing tools. “Employers were able to build on a solid -- and leaner -- base, established in 2009 and early 2010, and made steady gains despite continuing economic challenges. Although there will be continued financial pressures through 2011, smaller creative firms are well positioned to ride out any blips while capitalizing on emerging opportunities.”

kraft Say Cheese!
Smile! Kraft Macaroni & Cheese packaging has a new look after more than 10 years. Kraft Foods and Landor Associates teamed up to create a visual identity that locks “Kraft” and “Macaroni & Cheese” together on every package and seals it with a large “noodle smile” the whole family can enjoy. Among the goals of the project: to unify Kraft’s Mac & Cheese portfolio of more than 50 products and further differentiate on the shelf. The new packaging, which is now starting to hit shelves, taps into the emotions that the companies hope Kraft Mac & Cheese produces for consumers – smiles, happiness and joy.


January 13 -- postmarked -- is the absolutely-final-no-matter-how-crazy-the-weather-has-been deadline for entries. For a downloadable entry form for GDUSA’s national package and p-o-p competition visit...


orbis Seeing The Problem
Pearlfisher has designed this year’s Annual Review for ORBIS – a charity dedicated to “saving sight worldwide” and eliminating avoidable blindness. Pearlfisher Creative Director Natalie Chung says that many charity brochures are photo led which makes them feel interchangeable. To distinguish this one, however, she says, “although we have used some scaled down photographic images, each page contains one dominant and impactful graphic device to reflect the written information and facts contained within. For example, writing the words ‘seeing the problem’ in the format of an eye test chart... The adoption of this visual language for the Review continues to express the charity’s commitment to visibility in everything they do.”

Color Lifts Spirits
Last year, the Pantone color of the year was turquoise due to its calming effect. This year, a more vibrant color, Honeysuckle, is king of the hill. According to Pantone Color Institute Executive Director Leatrice Eiseman, “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.” Specifically, the 2011 color of the year is PANTONE® 18-2120 Honeysuckle; it is described as a a dynamic reddish pink. Eiseman notes that Honeysuckle may also “bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.” You can see samples at...

glascow Winning The Commonwealth Games
Glasgow and New York-based design and branding studio Tangent Graphic has been appointed as the lead Graphic Design Agency for the Glasgow 2014 Commonwealth Games. Tangent will be responsible for the evolution and rollout of the brand in partnership with the Glasgow 2014 Organising Committee. “We are looking forward to working on a wide range of projects for Glasgow 2014, not least one of the most eagerly-awaited design elements of any Games – the pictograms. We want to capture the drive and motion of each event in every pictogram, reflecting the energy and excitement of The Games. The firm’s agenda: art direction, print and digital design, project management and photography.


Bridgeman Art Library is delighted to announce its representation of the Cincinnati Art Museum, one of the oldest arts institutions in the United States. The “Art Palace of the West” as it has come to be known, has a world class collection of paintings, sculptures, ceramics, photography, costumes and textiles. Images from this remarkable collection are now available for licensing through Bridgeman. Read the full release.

Also check out the Bridgeman Buzz for January: astrology, 2011 color trends, new contemporary artists and more.


New Name On Door
Chicago’s Pressley Jacobs Design has changed it’s name to Pressley Johnson Design by promoting Bill Johnson to name partner. “Bill now becomes the ‘J’ in PJD,” says founding partner Wendy Pressley-Jacobs. “It’s an incredible milestone for both of us. Bill was my first full-time hire.” Pressley Jacobs Design opened for business in September 1985. The firm, synomymous with the Windy CIty design community, specializes in identity programs for the financial, banking, real estate, professional services, packaged goods and health care sectors.

feelander Freelander Fight
To underscore that the Freelander 2 is a car that excels in both a natural environment and an urban landscape, Y&R NY dramatizes the point by showing two characters fighting over the car, one representing nature, the other city. The agency for Land Rover turned to artist Levi van Veluw. As Menno Kluin, Head of Art, states, “Once we had the idea, we immediately thought of using Levi. His style is ideally suited to the idea and we knew he could bring it to the next level.” Credits include Executive CDs Scott Vitrone and Ian Reichenthal, Global Creative Director Graham Lang, Creative Directors Menno Kluin and Graeme Hall, and Art Director Alexander Nowak.

Photo Exhibit Opens
The public exhibition of dramatic new work by 38 mentees in the Young Photographers Alliance mentoring program opens January 14. The purpose of the program is to provide encouragement and assistance to young photographers entering the field, through a project that explores the power of photography. This year’s theme and exhibit is “Answering Adversity,” with the YPA sending teams of emerging photographers and their mentors into the field to photograph stories of innovation, determination and courage during hard times. The results are exhibited at this free exhibit. When: January 14 - 28th, 8:30-5:30 Monday thru Friday and 9-5:30 on Saturday. Where: Calumet Gallery, 2nd Floor, 22 W. 22 Street, NY 10010


From the decisions we make to the encounters we face… we are given a choice. Question is… Are we opening doors or closing them? It's easy to shut down, to limit and to select. It makes things a lot simpler. Not seeing means you don't have to take action. But sometimes, given a choice is better than having none at all.

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Nice By Splice
Best Buy recently called on the talented design team at Splice Here to help brand the newly renamed Best Buy Theater in the heart of Times Square in Manhattan. The Best Buy Theater features an 85-foot electronic marquee, as well as a 6-foot by 20-foot HD video display spanning the theater's lobby, featuring branding and design by Splice. Bill Anderson, VP of Content & Creative Strategy for Best Buy; freelance Creative Director on the project was Mitch Monson; and Splice was led by Senior Designer Brian Olson. To view Splice's Best Buy Theater project...

fair Quirky Critters
The 2010 Kansas State Fair advertising campaign captured five first-place division awards – including posters, advertising, print promotion and tv – from the International Association of Fairs and Expositions. The Greteman Group retained the strong brand essence and “It’s a Wild Ride, Baby!” themeline established in its rebranding of the fair in 2004. New messages speak to excitement and value, while maintaining a strong connection to the fair’s agricultural roots. The campaign features quirky barnyard critters: a groovy, glasses-wearing “Raving Bull” and a carousel animal offering “Sheep Thrills.”


The job outlook for creative professionals continues to show modest growth in the first quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. A net 4 percent of marketing and advertising executives surveyed anticipate increasing personnel in the next three months, up 1 point from the previous quarter. Following are the top five specialty areas in demand among executives who intend to hire:

1. Account services – 16%
2. Public relations – 15%
3. Social media – 15%
4. Interactive media – 14%
5. Media services – 13%

The Creative Group is a specialized staffing service placing creative, advertising, marketing and interactive professionals on a project basis. For more information, please visit Connect with The Creative Group at or


Bigstock, one of the world’s top online royalty-free stock image agencies, extends a big welcome to the Latin American, Spanish and German creative communities by offering its extensive selection of stock photos, illustrations and vectors via new Spanish and German-language websites. These new language offerings arrive as part of a broader effort to serve an increasingly global market. The new language-specific sites are designed to make finding stock images faster and easier for creative professionals throughout these respective regions. In addition to having over 5.7 million high quality stock images, the language-specific search tool saves buyers time and energy by enabling them to easily find the perfect stock photo, illustration or vector. Comments CEO Jon Oringer: “Our powerful, accurate search tools and fresh images allow creative professionals to save time without the higher price points of other stock agencies. German and Spanish-speaking designers and small businesses can now focus on what’s most important: producing inspiring work.”