NOTE: DIGITAL LIFE SACRIFICE
Justin Timberlake, Lady Gaga, the Kardashians, Ryan Seacrest
and other celebrities have pledged to sign off social media
platforms to raise money for charity. It’s all part of
a campaign called Digital Life Sacrifice to benefit Alicia
Keys’ AIDS charity. The stars have signed off sites
including Facebook and Twitter, and will not sign back on
until the charity raises $1 million. For the campaign, they
have filmed “last tweet and testament” videos
and appear in ads showing them lying in coffins to
symbolically represent their digital deaths. The intention
is praiseworthy. But, one might ask, do they have it
backwards? Perhaps the money would be more quickly raised
if they promised not to sign back on – ever
– if the goal is met. I know it that would
motivate me to dig deeper.
— Gordon Kaye
Mr. Peanut, the longtime Planters mascot, has received an update
that includes an authentic brown coloring, a grey flannel suit,
and a voice supplied by Robert Downey Jr. for tv spots. The
campaign comes from the New York office of Being, a spin-off from
TBWA Worldwide. As to why the fuss, Jason Levine, Planters' senior
marketing director, says “this is all about contemporizing
Mr. Peanut. He's one of the best-loved advertising icons in
America but we'd found that people didn't really connect with
him beyond nostalgia.” Kris and Alisa Wixom are the
creative directors at Being.
Calling All Freelancers
Compared to freelancers, job hunters have it easy. All they
have to do is find one employer to hire them, then
they’re done; freelancers can never rest. That’s
the message of Martha Retallick, a Tucson AZ freelance
graphic designer and photographer, who has written a detailed
how-to guide to making legal cold calls to solicit business.
While she does not ignore email, she has a fondness for the
phone. “At a time when social media and texting are
all the rage, working the phone is still a valuable
skill,” says Retallick. “I’ve found my
most lucrative clients via cold calls.”
Rockstar To Art Director
Shaun Sundholm, formerly lead singer in garage glam rock
band, The Deadlines (including a three year tour and two albums)
Baldwin&, Durham NC. He will art direct the agency’s
Burt’s Bees and BMW Golf accounts, among others. Previously
Sundholm was art director at McKinney and an interactive
art director/designer at Wieden & Kennedy on the Nike,
Starbucks, Old Spice and Target accounts.
AMERICAN PACKAGE DESIGN AWARDS
You can now download an entry form for GDUSA’s
fastest-growing national competition. It is presented by GDUSA and
sponsored by Neenah Paper. The deadline is December 10.
Invisible Pop Up Stores
Sam Masters Tequila
The global tequila market is growing, fueled by the premium and ultra-premium
segments. This month, Sam’s Club introduces a private brand tequila –
Calle Azul – with an identity reflecting the theme of “mastering the
art of tequila.” Dragon Rouge developed branding and packaging. “The
visual identity balances the best of the old and new for Mexico, with a modern font
for Calle Azul to convey the contemporary feel of Mexico and a bold, expressive sun
as a direct reference to Mexican heritage and its central role in nurturing
agave’s finest qualities,” explains Marcus Hewitt, Chief Creative
Officer of the design consultancy’s New York office.
Research on the most easily-read graphics, typeface, colors, and other
elements helped RadiantBrands create an online presence for Miami-based
Seniority Matters. The resource site connects senior citizens with activities
and services throughout southern Florida. According to the Pew Research Center,
42 percent of today’s web users are over the age of 65. “Seniors
are becoming an important but underserved market and are increasingly searching
the web for resources,” comments Steven Donaldson, a principal of
FIVE! CAREER TIPS FROM THE CREATIVE GROUP
TIS THE SEASON TO BE SIDETRACKED
Whether it’s decking the halls or planning
for parties, the holiday season brings with it a host of distractions for
employees. It’s only natural, then, that one-third of senior managers
surveyed by our company said their employees are less productive the week
before a major holiday. Following are five tips to help you juggle multiple
priorities during the busy holiday season:
1. Make A List, Check It Twice.
Examine deadlines for upcoming projects and adjust them as needed due to
holiday schedules. Check in with coworkers on their vacation plans to avoid
unexpected delays or setbacks due to employee absences.
2. Exchange The Gift of Time.
Delegate time-sensitive tasks and responsibilities to colleagues to take
them off your plate and offer to return the favor when they’re out.
3. Tie Up Loose Ends With A Bow.
Don’t leave people hanging while you’re away. Before departing
for vacation, update your voice-mail and e-mail auto responses, and show
team members how to find critical information.
4. Make Merry Selectively. Prioritize
the events that are most important to you, and don’t feel pressured to
attend every holiday function. If you aren’t traveling for the holidays,
remember you can still take time off to shop, plan meals or attend to other
5. Remember, Santa’s Not The Only One
With Helpers. If your department is spread thin, consider freelancers
to help with year-end projects. A staffing firm can help you identify
The Creative Group is a specialized
staffing service placing creative,
advertising, marketing and interactive professionals on a project basis. For
more information, please visit
Connect with The Creative Group at
CBX has promoted Satoru Wakeshima to General Manager, a new position. He is
responsible for senior management on client engagements and operational leadership
across the entire CBX organization. Satoru’s expertise in brand consulting
spans more than 20 years and over 150 brands. He has held management positions at
Sterling Brands, Frankfurt Balkind, and Desgrippes Gobe. He has led design,
strategy, innovation and brand equity initiatives M&M’s, Dove, Snapple,
7UP, Del Monte, Milk-Bone, Pathmark, Miracle-Gro, Gillette, and others.
“Satoru is renowned throughout the industry as the ultimate
‘Trust Guy,’” says Managing Partner Gregg Lipman.
The Human Option
People are the “plus” in a new “Options Plus” brand
campaign from TricorBraun. The company is a leading supplier of rigid packaging
in North America. The campaign focuses, not only on the company’s ability
to offer customers an impressive array of options to meet their packaging needs,
but also on TricorBraun personnel and the services they can provide. Of all the
options, explains CEO Keith Strope, it’s the human one that is
With Blurb, you’ll find all the tools you need to make your
own photo book, whether you’re making a personalized wedding
album, cookbook, baby book, travel photo book, or fundraising
book. It’s fast, easy and fun. Create and order your own
book by December 31 and get a 20 percent discount.
Learn more at http://www.blurb.com
GRAPHIC DESIGN NEWS
Multiple Layered Bottle
As part of an “artist series” of Hennessy cognac bottles, multimedia
design firm Laundry! and its Creative Director P.J. Richardson teamed with popular
DJ Steve Aoki to design a bottle for French distillery. Incorporating Richardson's
distinct bubble art style, seen in his graffiti and skateboard art, the bottle
features multiple layers and a dense animation quality.
Kubis Comes Aboard
Thad Kubis, president of NAK Integrated Marketing and managing director of
pointgarage.com, has been named to the board of directors of Marine Marketers
of America. Kubis’ first act will be to initiate a value-added online
webinar to address critical marketing issues of the day including emerging
technologies, CRM, MROI, converging media, social media and networking.
NEW GDUSA STORE
GDUSA has teamed with Veer to offer creative
professionals the most fun and interesting merchandise available.
Current offerings include the following items and much
more. And don’t forget that the holiday season is upon us.
1. 2011 Typography Calendar.
Lovers of modern
design and typography will recognize many of the names in this
year’s calendar from Studio Hinrichs.
2. Kern Zip-Up.
Next time you have to explain
kerning to a layman, you’ll have a live demo just a zip
away. The soft navy blue fleece on this fitted lightweight
jogging jacket won’t pill.
3. Three Notebook Designer Set.
A fun 3-notebook
set, each can hold 32 pages of brilliance, with covers featuring
ampersands amper-sandwiched between suggested uses. Made from 100%
recycled paper and soy-based inks.
Veer provides visual elements for
use in professional creative work, such as graphic design,
motion design, advertising and filmmaking. Products include stock
photography, illustration, typefaces, and unique merchandise.