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mister_kaye I wish America made more things, produced real tangible things. This summer, I spent a few days at Finch Paper's venerable mill, as well its extensive forestlands, in the Adirondacks. It's a nice part of my job, meeting people who make factories and plants and mills and warehouses run. Here is what I saw: a paper company rising to the challenge of a demanding marketplace; a facility focused on both streamlining and safety; trees harvested with sensitivity by professional foresters committed to stewardship by training and temperment; management and workers cooperating so all might succeed; brand development that authentically captures the essence of the place; and the little town of Glens Falls benefiting from solid jobs and company investment in local arts, recreation and culture. As a society, we are being sold three interlocking narratives: that Americans don't know how to make things and don't want to, that businesses take from communities and do not give back, and that endemic to this behavior is a disregard for the natural world. Based on my experiences, these narratives are nonsense.

— Gordon Kaye


The Coin Connection
United States Mint Siegel+Gale has developed a new brand promise and identity for the United States Mint. The program communicates the influence the Mint has on Americans' everyday lives — highlighting coins as not only a link between American values and commerce, but the basis for everyday moments shared such as the start of sports events and the fun of collecting. The visual has an optimistic feel, showing a coin flipped in the air.

The New Name Worx
The Worx Group has changed its name to Worx Branding & Advertising, or Worx for short. A leading marketing communications agencies in the Northeast, the firm is rebranding itself to better define its position and value in the market. "The new name and rebrand centers around practicing what we preach," said Joe Gugliotti, Managing Member. "We tell every client to define your brand first, and clearly communicate the brand next. We want to show that we're holding ourselves to the same principles, and leading by example." A rare revenue success story in this tough year, President and COO Grant Copeland attributes the growth to helping clients find "a unique way of saying why they matter at all touch points.

Everything Old Is New Again
Sweet'N Low A massive Sweet'N Low print campaign by Mother, New York targets both the longtime fan of the sweetener (mostly 45-plus women) and potential younger consumers. To look forward, Mother went retro: 60s flower power, psychedelics and animal motifs. The color pink ties it all back into the ubiquitous pink packet. Graphics are simple and largely copy-free. Bobby Hershfield, co-creative director at Mother, reportedly says they did not mean to create a retro campaign, but it fit the brand and is in fashion right now. Digital posters, video, outdoor and p-op are all on the agenda.

Can We Talk?
Thirty Conversations on Design, an annual online discussion on the role design plays in shaping everyday life, is underway for 2010. Since its launch last year, the initiative has attracted the participation of the most influential creative professionals and commentators in modern design (as well as GDUSA editor Gordon Kaye). "Thirty conversations has taken on a worldwide life of its own," says Joe Cecere, creative director, Little & Company, the design firm behind the idea. "And that's what we intended." The second season thirty includes Tony Hawk and Daniel Pink. A montage of 2010 early submissions is at...


It's fall fashion time and Bridgeman's newsletter (CLICK HERE) is devoted to all things fashion. From historical fashion trends we hope to never see again, to hair as the ultimate fashion statement. Also check out new images from the Fashion Museum in Bath, UK (CLICK HERE) and spectacular hats and designer sketches from the Indianapolis Museum of Art (CLICK HERE)

Shown: Advertisement for a slimming cure c. 1895 (litho) / Roger-Viollet, Paris, Bridgeman Art Library


Healing Brand
Desert Essence Desert Essence, a pioneer in the natural beauty industry, completely rebranded this summer after 38 years of tweaks. "Desert Essence has been around since the '70s, so one of the biggest challenges was to retain loyal customers while bringing in new ones to this rapidly expanding natural market," says Julia Beardwood of Beardwood&Co., who executed the redesign. Vibrant desert colors of orange, green and yellow evoke the richness of the ingredients and are color-coded by skin type. Large photos emphasize the healing power of the desert.

The Pioneering Type
The Cooper Union introduces a pioneering certificate program in typeface design, a first of its kind in the U.S. The Department of Continuing Education, together with the Type Directors Club, is providing experienced designers a rare opportunity to study with top industry professionals. "The graphic design world is seeing a resurgence of lettering through digital media," explains Cara Di Edwardo, a professor and coordinator of Type@Cooper. Charles Nix, Chairman of the TDC Board, notes that otherwise, "the only serious Typeface Design program alternatives were being offered abroad."

Drink Up
Funkin Blue Marlin has created the graphic packaging for the introduction to consumers of an innovative cocktail mix. Funkin Puree is a completely natural fresh fruit cocktail ingredient and comes in a squeezable pouch. The brand design firm's ceo, Andrew Eyles, says the goals were a more contemporary image, a more sophisticated personality, and the inclusion of a '100% Natural' brand claim.

Hilfiger Honored
Pratt Institute presents Legends 2010, a scholarship benefit honoring fashion designer Tommy Hilfiger on October 20. Artist and alumnus Ellsworth Kelly and patron of the arts Emily Fisher Landau are also being honored. Trustees Kurt Andersen and Amy Capellazzo, and Pratt friend Marjorie Kuhn, are co-chairs of the event. The Legends Awards were conceived in 1999 to celebrate individuals and companies whose accomplishments and values resonate with those of Pratt Institute. Check out the list of past Legends at...


If you're constantly battling the afternoon slowdown at work, take heart: You're not alone. Nearly four in 10 managers interviewed by our company said 4 p.m. to 6 p.m. is the least productive time of day for employees. Following are five tips for avoiding the afternoon slump and maximizing productivity:

1. Plan Ahead. Don't push challenging projects off until the end of the day, when your energy may wane. Use your less-energetic periods to catch up on more routine tasks, such as responding to e-mails and reading industry publications.

2. Get Some Fresh Air. If you feel your energy beginning to dip, stretch or take a short walk to recharge. When the weather is nice, try holding afternoon meetings outside.

3. Eat Well. Remember to make time for lunch and nutritious snacks throughout your workday. Avoid high sugar foods, which can cause you to crash later.

4. Track Goals. Keep a to-do list to remain focused, and ensure it's visible on your desk so you can check items off as they're completed. There's nothing more motivating than making progress on your projects.

5. Switch Gears. If you're struggling to focus, take a quick break and research something new. Changing tasks can help increase your productivity late in the day.

The Creative Group is a specialized staffing service placing creative, advertising, marketing and interactive professionals on a project basis. For more information, please visit Connect with The Creative Group at or


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MORE GRAPHIC DESIGN NEWSVoices of the Vulnerable

Visualizing The Vulnerable
GOOD Magazine asked Hyperakt to work on a series of data visualizations for a United Nations brochure titled Voices of the Vulnerable. The project illustrates the devastating effects of recession on the already unprotected. Hyperakt's founding principals are Deroy Peraza and Julia Vakser.

Conference On Consistency
The 40th annual UCDA conference is scheduled for October 2-5 in Minneapolis. Among the issues addressed: how university and college graphic designers can keep the communication message consistent across print, web, social media, and mobile media platforms. Speakers include Rick Lawlor, Keith Wiegold, Rick Bailey, and Fritz McDonald. There's a 10K Twin City Trot as well.

Wordmark In Woodmont
Woodmont Kevin Hall's identity for a haircutting business in the small New England town of Woodmont CT uses a scissors to communicate the nature of the business and to playfully get the two "o's" in Woodmont into the wordmark. "I have never offered a one logo solution to a design problem before, but this one just seemed right." Kevin Hall Design is in Milford CT.

Photographer Cited At Franklin Event
Dozens of major companies are sponsoring the Printing Industries Alliance's upcoming 2010 Franklin Event. More than 500 senior executives from the New York metro area printing, advertising, publishing and graphic sectors are expected to attend the gala September 29 Chelsea Piers in Manhattan. Among the sponsors: Hearst, HP, HudsonYards, Kodak, Quad/Graphics, RR Donnelley, Sandy Alexander, Xerox, Agfa, Heidelberg, Oce, X-Rite and Pantone LLC. Receiving this year's John Peter Zenger Award will be Kiritin Beyer, a freelance photographer honored for her extensive volunteerism in Haiti.


GDUSA has teamed with Veer to offer creative professionals the most fun and interesting merchandise available. Current offerings include the following items and much more.

1. Helvetica Notebook. Choose sides in the design world's love/hate relationship with Helvetica, or have it both ways. This two-sided 192-page notebook features a loving quote in Helvetica Std on one cover, then flips to reveal a darker intent. A center divider keeps the peace. Helvetica Notebook
2. Comic Sans Love T-Shirt. There's no denying the pervasiveness of Comic Sans. How do you feel about it, deep down in your heart? Love it, love to hate it, or hate that you love it — this t-shirt conveys the mixed emotions on a comfy gray American Apparel T-shirt. Comic Sans
3. Kern Zip-Up. Next time you have to explain kerning to a layman, you'll have a live demo just a zip away. The soft navy blue fleece on this fitted lightweight jogging jacket won't pill. Kern

Veer provides visual elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, and unique merchandise.


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