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April's GDUSA magazine, now in the mail, is a keeper. It features Bill Gardner's always intriguing annual tour of logo developments and directions, and it is Bill at his very best — tying in social, political, technological and design factors to explain the present and future. The April issue also includes coverage of several creative firms who are "designing for change," which is to say using their talent to promote social causes or help their clients do so. This affords us a look as well at Peleg Top and Jonathan Cleveland's galvanizing new book, Designing For The Greater Good. Also in the April magazine, Ted Leonhardt shares his thought-provoking views on why the 21st century could be "the century of design." And we report on Milton Glaser's trip to the White House to receive the National Medal of Arts along with the likes of Bob Dylan, Clint Eastwood and Rita Moreno. This gave us a rare chance to drop the names of some (admittedly geriatric) stars of stage and screen into our celebrity gossip starved editorial — deep down all editors want to dish dirt — and to fantasize that one of you might try to win a People's Choice or a Daytime Emmy so that I can knowingly mention pop culture icons in the course of noting your victory. If not for yourselves, do it for me. Is that too much to ask?

— Gordon Kaye


Paradise Found Paradise Found
A new website by Carbone Smolan Associates showcases the promise of The Residences at the Mandarin Oriental and it's luxurious "Mandarin Lifestyle." Right from the homepage, the site features rotating sequences of editorial and imagery to tell different stories about life at the upscale residences — including paradise landscapes, spas, city views, and spacious rooms, interspersed with abstract floral and cultural photography symbolic of the brand's Asian heritage. CSA prrincipals are Ken Carbone and Leslie Smolan, design director is Carla Miller, designer is Nina Masuda, and project manager is Rachel Crawford.

Third Time's A Charm
Stefan Sagmeister has designed the new trophy for winners of the The Vilcek Foundation, which dedicated to honoring the contributions of immigrants in the arts and sciences. It is a particular point of pride for Sagmeister, an immigrant from Austria himself who has made such a striking impact on American graphic design. Placed on its base, the trophy forms a pyramid, evocative of the upward opportunities available to immigrants in America. When placed on its side, however, the base reveals the individual name of the honoree and the way the name directly shapes the four sides of the pyramid, celebrating the individuality of each immigrant's achievements and the diversity they bring.

Redesign Takes Flight Redesign Takes Flight
Flight Training magazine is totally redesigned with a clean, fresh look. Working with the Bates Creative Group of Silver Spring MD, the magazine's staff began by focusing on Flight Training's strong points - its written content and its photography. Building on that base, the magazine has been reorganized and infused with tools to help the reader navigate the publication more easily. It includes more information on what pilots can do and places they can go once they've earned their certificates, and it provides inspirational stories. The magazine is published by the Aircraft Owners and Pilots Association (AOPA), the world's largest aviation association.

Pilloton, Sagmeister Sign On
Stefan Sagmeister and Project H founder Emily Pilloton, are among the headline speakers for SEGD's Annual Conference + Expo, June 2-5 in Washington, D.C. "Designing for Change/Changing Design" is the theme of the 2010 conference, headquartered at the Gaylord National Hotel & Resort near D.C. The conference will explore how design can be used as an agent for positive change. Cybelle Jones, creative director/senior associate with Gallagher & Associates and 2010 conference chair.


iStockphoto was founded in 2000, pioneering the micropayment photography business model, and has become one of the most successful user-generated content sites in the world. The company pays out more than $1.6 million weekly in artist royalties and offers millions of vetted, royalty-free photos, illustrations, video, audio and Flash files. Perhaps most important, istockphoto has reshaped the way professional graphic designers, and other art and photobuyers, work with and think about digital imagery and workflow. Kelly Thompson, founder and now COO of istockphoto told GDUSA last week that he knew, from the very start, that the model of a member-generated image and design community offering affordable images and artistic inspiration would resonate, though no one could quite envision the speed, size and impact the company would have in one short decade. Thompson sees good times ahead for istock, as more and more people understand the importance of quality visual communications in building companies and brands, and as additional means of distribution — like the new iPad, for example — create greater demand for imagery. The modest Mr. Thompson says that it is not the organization's nature to blow its own horn, but that it was important to recognize all the contributors and participants who have become part of its close-knit community. A microsite is dedicated to anniversary activities.


Dancing Shoes Dancing Shoes
The 50th anniversary of Doc Martens shoes, boots and sandals has sparked a digital campaign centered on 10 modern covers of classic pop tunes spanning the brand's musical history. Ten exclusive tracks and videos are available for free online download. "We wanted to celebrate the brand's heritage, but champion its contemporary relevance and look to the brand's future," explained Tom Phillips, creative director at New York's Exposure. "Music is inherently linked to the brand. It's always been worn and adopted by musicians throughout its history."

Real Substance
Substance, a Chicago-based strategic visual communication firm, was recently awarded the account for the AIDS Walk & Run 2010 materials by AIDS Foundation of Chicago. This marks the first time a single creative agency has been designated as the sole partner for strategic and creative development. "We made a concentrated effort at the beginning of 2010 to partner with high visibility not-for-profits doing good work for the community," says Matthew Brett, who heads the firm. "It gives us the opportunity to flex our creative muscles. Given the challenging economy, it also gives these groups the ability to have a creative resource that is more affordable than a larger agency without compromising on the creative."

IdeaWork Intervention IdeaWork Intervention
IdeaWork Studios has developed one the most successful practices designing for nightlife, hospitality and gaming clients. The latest work, art directed by Jay Schwartz, is a teaser ad and bus wrap as part of a major promotion for client Hard Rock Hotel San Diego. Schwartz heads the creative firm which has offices in Santa Barbara and Las Vegas.


GDUSA's annual American Web Design Awards is open for entries until April 30. Winners will be recognized in our widely distributed May magazine and enewsletter, and winning pieces will be show visually and with full creative credits in our 2010 Online Design Annual for all of 2010. The Creative Group specialized staffing firm is the sponsor. To download an entry form, please visit...


Ideal Woman Ideal Woman
Idealized images of the female body are everywhere in media and popular culture. Former GDUSA summer staffer Allie Pohl, explores the obsession with physical perfection in a exhibition aptly titled, "Ideal Woman: 36-24-36." About to recieve an MFA from the University of Denver (following a BA at Hamilton College) the 25-year old Allie is described by the Denver Post as having a more extensive resume than some better-established professionals" and her work as "a savvy, pointed critique" of the Barbie-ization of women. The show is in Denver and runs through April 23. or

Joy And Fulfillment
tbd has been named one of "The 100 Best Companies To Work For In Oregon" by Oregon Business Magazine. The ad agency is the only company from central Oregon recognized this year. tbd employees nominated the firm, citing work environment, decisionmaking, trust and benefits/compensation as among the top reasons for satistfaction. "Joy and fulfillment have been intrinsic to our vision since our beginning in 1997," says founder, president and creative director Paul Evans.

Carpe Diem Carpe Diem
Heineken USA is launching new advertising for the Heineken Lager brand, the first work to break from its new agency Euro RSCG New York. The new ads showcase the guts and optimism needed to seize the moment and capitalize on an extraordinary opportunity, while inspiring consumers to 'give themselves a good name' with a better, more upscale beer. The program includes television (a brave man buys a drink for the "Boss' Daughter") as well as print, digital and outdoor. Shown here: one of the print ads.


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